my target audience is from about 18-45 – she isn’t afraid to mix and match. she doesn’t follow trends. she might not be great at communicating her feelings, so she allows her clothing to speak for her each day.
she has a love for interesting, different and edgy clothes, and accessories that will completely change an outfit or throw it overboard. she prefers to spend her money on quality items and has the ability to inject her personality into what she wears.